Is the result of a long and intense research work in FAIPA COSMETICS' laboratories aimed at achieving a technical innovation in the coloring range which also considersthe need to utterly safeguard the hair structure and simultaneously obtain a color that meets the expectations of the most demanding hairdressers. It is a technicalinnovation, that's why it is delicate on the hair, since it does not have ammonia's aggressiveness. The hair structure is protected and reinforced thanks to the keratin,which gives hair greater compactness and tensile strength, this means greater softness and smoothness at touch. Well closed and compact keratin scales guarantee abetter hold of color in time. The absence of ammonia makes the hairdresser's approach extremely pleasant for the customer and ensures better health in the beautysalon also for assistants in charge of applying hair dyes, without annoying inhalations!