Infuse Tone, Gloss & Glow- Get Your Creative Head On! Refreshes, Revives & Tones Coloured Hair. Infuse My Colour ™ Platinum Shampoo Neutralises yellow/gold in bleached and lightened hair. Platinum maintains the brightness of grey, white, pale blonde and highlighted hair creating beautiful platinum icy effects. What will Platinum turn out on my coloured or bleached hair? If your hair is coloured a pale yellow  Infuse My Colour™ Platinum Shampoo will add platinum tones and cool down the yellow/gold. If your hair is coloured Grey or naturally grey  Infuse My Colour™ Platinum Shampoo will add platinum tones to your grey hair. If your hair is bleached Infuse My Colour™ Platinum Shampoo will add icy platinum tones and neutralize unwanted gold or yellow.